The new app fosters clean beauty customer connections and assists those looking to keep close tabs on their skincare regimens.

Created by Michael and Kristina Cimo, the husband and wife behind the skincare brand Bellus, with lead developer Damon Irons, its free features include a digital apothecary where product blends are personalized based on sex, skin type, age and other factors, a skincare diary outlining daily personal care maintenance and sending reminders, and a clean ingredient product database and analyzer.

Read more about this amazing app here