Consumers continue to demand more and more from Brands. “People want to work for, buy from, and invest in businesses they believe in. B Corp Certification is the most powerful way to build credibility, trust, and value for your business “. Certified B Corporations are business that balances purpose and profit. “This is a community of leaders, driving a global movement of people using business as a force for good”. Many companies are starting to become B companies. “Certified B Corporations are social enterprises verified by B Lab, a nonprofit organization. B Lab certifies companies based on how they create value for non-shareholding stakeholders, such as their employees, the local community, and the environment”. Harvard Business Review (HBR)